2016 Place Conference, Annual Conference, Big Data, indoor location, local media, Local Search, place conf, proximity marketing, Research & Data, Tracking & Attribution

What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming

2016 Place Conference

Location-Leading Brands Heading to Place Conference in Chicago

The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn

2016 Place Conference

Come See the Future of Location at the 2016 Place Conference

It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI.