Sell-side advertising platform Magnite has announced a new coordination layer that lets advertisers create, buy, and manage ad campaigns in automated and agentic ways. Known as Orchestration, it builds agentic AI capabilities on top of Magnite’s premium inventory and sell-side intelligence.
One of the biggest opportunities in SMB marketing today is the ongoing democratization of video advertising. Generative video models bring production costs down to almost zero, while expanding CTV inventory and programmatic placement make supply abundant and more SMB friendly (read: affordable).
CTV continues to be one of the most opportune growth areas in media and advertising. As it develops in technical capabilities and reach, it grows into expansive inventory across video channels and streaming apps. The result is that it’s easier than ever for small businesses to advertise on TV.
