Annual Conference, co-op, co-op advertising, Edit, local media

LSA’s First Co-op Conference: Attendance Is Limited to 50

Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion

Ad-Builder

Acquisition Makes LSA One Stop Shop for Co-Op Advertising

A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition

Acquisitions

Why LSA Acquired Ad-Builder (Recas, Creative Outlet)

Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products