Acquisitions
Consolidation Continues as SOCi Acquires Brandify
The localized marketing platform company SOCi announced today that it has acquired its industry rival Brandify. Terms were not disclosed. The deal makes sense given
Brandify
Brandify CEO Manish Patel Joins LSA Board of Directors
At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the
Brandify
3 Ways to Better Align with Consumer Behavior
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile
Brandify
To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer”
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according