The localized marketing platform company SOCi announced today that it has acquired its industry rival Brandify. Terms were not disclosed. The deal makes sense given
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according