USA TODAY has announced a binding letter of intent to acquire The Detroit News from MediaNews Group, marking a major moment in the ongoing evolution
Semify, a leading white-label digital marketing and SEO reporting platform, has acquired Dragon Metrics, the Hong Kong–based international SEO and AI-powered reporting company known for
Imaginuity, a Dallas-based performance marketing company specializing in multi-location and franchise organizations, has expanded its position in scalable advertising automation following the acquisition of key
For agencies navigating the competitive world of local marketing, co-op advertising often represents a hidden but powerful lever for growth. Yet, the effectiveness of tapping
For agencies, media companies, and sales organizations, co-op advertising remains one of the most underleveraged tools for driving client results and unlocking incremental revenue. At
Based Agency Marketing, a fast-growing digital performance marketing agency, has achieved a remarkable milestone: a 99% overall customer satisfaction rating, according to a recently conducted
Vistar Media, a provider of global technology solutions for out-of-home (OOH) advertising and part of T-Mobile Advertising Solutions, recently launched a new feature called Programmatic
In a move that reflects the continued importance of trusted, local journalism in a rapidly shifting media landscape, DallasNews Corporation (the parent company of The
To help media publishers interact with Generative AI, Taboola has launched DeeperDive—a Gen AI answer engine that lives directly on publisher websites and surfaces answers
In a significant shift in consumer behavior, social media has emerged as the primary source of search and discovery for Generation Z, surpassing traditional search
The rise of AI-powered search engines is reshaping the digital landscape, fundamentally changing how brands are discovered and perceived online. Businesses that adapt to this
Hearst, one of the largest and most diversified media companies in the world, has made two major acquisitions in the past few months, solidifying its
The Federal Trade Commission’s (FTC) ruling against fake reviews and review gating marks a significant advancement in consumer protection. GetDandy, a leader in review dispute
As we begin 2025, artificial intelligence (AI) continues to redefine the digital landscape, reshaping how brands connect with consumers and adapt to an ever-evolving commercial
Small businesses are the backbone of local communities and global economies, but they face challenges managing the complexities of their operations. Mastercard stepped up to
Local news and information company, McClatchy, has successfully merged with accelerate360. The newly formed entity will operate under the name McClatchy Media Company (MMC). This
Looking to redefine the future of local marketing, Uberall, a global leader in location marketing, has announced its Location Performance Optimization (LPO) vision for 2025.
Spotzer Digital has announced a partnership with Adplorer, enhancing its digital marketing platform, SpotzerAds, through the integration of Adplorer ad-serving technology. This collaboration supports Spotzer’s
Yext, Inc., the leading digital presence platform for multi-location brands, has completed its acquisition of Hearsay Systems, a global leader in digital client engagement for
