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Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most

Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the

The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of

Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers

The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help

Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a

The LSA blog aspires to be a great tool and resource for local marketers and strategists. Over the last year, we’ve covered a wide variety of

There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google

Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which

There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to

The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small

We (LSA) are excited to announce the redesign, rebranding and overall update to our co-op advertising product and service: Co>Op Connect.  With the improved look

Even with recent data and political controversies, Facebook remains an incredibly useful tool for brands to communicate with their target audiences. And, despite recent algorithm

With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and

Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and