Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk
Dan Silver
February 9, 2021
Dan Silver
Dan Silver is SVP of Marketing for GroundTruth and responsible for their global marketing efforts, including strategic positioning, product marketing, demand generation, branding, and communications. Over his tenure, Dan has amassed a wealth of unique experience building and marketing successful ad-tech startups.
Post-COVID, Brands Must Grow with Their Customers
As we enter the home stretch of this unrelenting and remarkably resilient year known as 2020, marketers have had to employ a level of nimbleness
Dan Silver
December 14, 2020
How to Clean Up Your Marketing Strategy for Spring
Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great
Dan Silver
May 15, 2019
What the Super Bowl and Marie Kondo Can Teach Marketers in 2019
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault
Dan Silver
February 15, 2019