Auto Marketers Set For a Tuneup in 2022
The automotive industry pumped the brakes hard in the early months of the global COVID-19 pandemic. The impact was first felt in China, where sales
Dan Silver
December 6, 2021
Dan Silver
Dan Silver is SVP of Marketing for GroundTruth and responsible for their global marketing efforts, including strategic positioning, product marketing, demand generation, branding, and communications. Over his tenure, Dan has amassed a wealth of unique experience building and marketing successful ad-tech startups.
Four Trends Marketers Can Expect in Their Stockings This Year
After going through one of the most unprecedented holiday seasons on record in 2020, consumers are ready to get back to family gatherings, in-store shopping,
Dan Silver
October 19, 2021
Travel Trends Shaping Marketing in 2021
As travel restrictions begin to lift across the country, I for one have realized that there is no amount of Netflix binge-watching, board games, or
Dan Silver
May 18, 2021
Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk
Dan Silver
February 9, 2021
Post-COVID, Brands Must Grow with Their Customers
As we enter the home stretch of this unrelenting and remarkably resilient year known as 2020, marketers have had to employ a level of nimbleness
Dan Silver
December 14, 2020
How to Clean Up Your Marketing Strategy for Spring
Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great
Dan Silver
May 15, 2019
What the Super Bowl and Marie Kondo Can Teach Marketers in 2019
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault
Dan Silver
February 15, 2019