To conclude the proceedings at Localogy 2022, we hear from a local commerce and software veteran. Jay Bean has been building software companies for 20 years, from Orange Soda to his post at FreshLime today. What’s changed in that time and what strategic lessons are constants in the equation? Bean breaks it down for us, including the opportunity today with QR codes.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- QR codes have been popular in other regions like Asia, but haven’t resonated as much in the U.S.
- We’re talking QR code scans for everything for menus to POS payments.
- This is a missed opportunity for SMBs says Bean, to get more digital micro-interactions with customers.
- This also opens up the opportunity for ongoing communications with consumers (usually with a second opt-in).
- In terms of lead capture mediums, QR code opt-ins are more effective because you get the correct mobile device number every time (versus self-filled lead forms online).
- It took a pandemic to inflect this behavior among U.S. consumers, given its touchless orientation.
- Nowadays, most consumers know what to do when they see a QR code in terms of how to get out the phone and scan it, so the western world could be primed for more QR-code generated marketing and commerce.
A New Squeeze of Lime
For over 20 years, Jay Bean has been building software companies with the clear objective of helping local services deliver better value to their customers. Jay will share what he has learned “to do” and “not to do” building SaaS companies for local businesses. He’ll discuss how his orientation has changed since starting Orange Soda in 2006 and why he’s now positioning FreshLime as a platform for assisting local businesses in the next coming age of “cookie” free marketing.
Jay Bean, CEO – FreshLime
Brent Stephenson, VP Marketing – Stephenson Associates
