Tiger Pistol has added a recurring campaigns feature to its social advertising platform. This gives Tiger Pistol users far more options to manage Facebook and Instagram campaigns on the platform. To stay ahead, platforms like Tiger Pistol need to continuously innovate to remove friction and add capability.

We asked the company’s CEO Paul Elliott to explain the new feature’s significance.

“Companies engage Tiger Pistol because we remove friction from the social advertising process; reducing the time and resources required to build and manage large volumes of high-performance social campaigns,” Tiger Pistol CEO Paul Elliott told Localogy.

“Our new recurring campaign feature is a major advancement for our platform, introducing a new level of advanced scheduling and automation. I am very proud of the team for this accomplishment and the huge impact it has on our clients.”

Tiger Pistol is a social media advertising platform company based in Austin, TX. The company was founded in Australia in 2011, setting up shop in LA in 2015 and moving its HQ to Austin the following year.

The recurring campaigns feature allows clients to set up and manage multiple, auto-generated social advertising campaigns at the same time. This makes it possible to run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for advertisers.

The new feature also lets clients schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of automated A/B testing.

“This capability is so intuitive, with its sleek and instinctive user interface, that even those with limited knowledge of Facebook advertising can easily configure campaigns that will continue to optimize month over month,” said Tiger Pistol’s VP of Client Management Casey Zaffin. “The ease-of-use allows clients to distribute multiple recurring Facebook and Instagram campaigns in just minutes.”

Recurring campaigns also allow users to A/B test multiple campaign assets on a daily, weekly, or monthly basis. This takes advantage of Facebook’s campaign budget optimization to optimize campaign performance.

“Recurring Campaigns are a particularly useful feature for clients who have static long-term campaigns they want to set-and-forget, while still ensuring that ads are optimized based on performance,” Zaffin said. “Since launch, we’ve already seen great success with ads focused on promotional content, and seasonal and holiday campaigns.”