Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMBs: Do You Speak My Language? (May 2, 2019)
LSA Insider: “While advertising and media remain important, the new frontier is the adoption and use of technology by SMBs to deliver better customer experiences and drive more favorable business economics. LSA has been at the forefront of doing this with the launch of the Tech Adoption Index. The latest Wave and discussion of key SMB metrics will be presented on Day 2 of the Engage conference, June 3 – 4 in Washington, D.C.”
Google readies auto-delete feature to erase user location data, web history (May 2, 2019)
Mobile Marketer: “Google’s new privacy controls may have a broad effect on the digital ad market, considering that its Chrome web browser has a 63% market share. The company’s compliance to stricter European Union privacy rules enacted last year is providing some early insight.”
Brands Push Forward with Automation, But Privacy and Creepiness Concerns Remain (May 2, 2019)
Street Fight: “To the naked eye, marketing automation seems like magic. Connect a few data sources, select a desired output, and voilà—instant development of the types of personalized marketing strategies that generate results. But a quick peek behind the curtain reveals a much more complicated ecosystem, one in which brands are still struggling to outline best practices and navigate ethics and privacy considerations in a new era of digital marketing.”
Here’s how brand marketers can use immersive technology to build an effective retail experience (May 1, 2019)
Marketing Land: “Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.”
Consumers want personalization but are wary of giving up their privacy: report (May 1, 2019)
MobileMarketing: “Consumers are open to receiving personalized marketing but won’t accept it if that means being bombarded with poorly timed and intrusive messaging, according to research from Periscope by McKinsey.”
