Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Expands Small Business Hiring Tool to 40+ Countries (March 1, 2018)
LSA Insider: “To help small businesses with the hiring process, Facebook announced its “Jobs” tool connected with Facebook Pages roughly a year ago in the U.S. and Canada.”
Placed Insights Provides Free Access to Location Intelligence (March 1, 2018)
LSA Insider: “Mobile location data was originally discussed in the limited context of real-time geofencing. Over the past several years, however, location has become a versatile tool for all kinds of uses.”
Yext Launches New Preferred Partner Program (March 1, 2018)
Cision: “The Preferred Partner Program makes it easy for agencies to offer Yext’s Digital Knowledge Management technology as part of a holistic marketing solution for their clients, gaining access to tiered benefits to fuel agency growth.”
Majority of mobile marketers plan to increase video spend in 2018 (March 1, 2018)
Marketing Land: “The CMO Mobile Marketing Guide shows that 85 percent of digital marketers plan to increase their video investment for mobile marketing efforts in 2018, up 10 percent over last year.”
How to master local search in a mobile-first world (February 28, 2018)
The Drum: “Mobile allows you to embrace the way your customers find and interact with you, so give them the experience they’re looking for.”
Study: 11 voice search ranking factors analyzed (February 28, 2018)
Search Engine Land: “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results.”
SIM Partners Acquired by Reputation.com (February 28, 2018)
SIM Partners: “The acquisition accelerates the roadmap for Reputation.com’s market-leading Online Reputation Management (ORM) platform by integrating SIM Partners’s Velocity, the award-winning, local marketing automation software.”
Ad targeting trends: The rise of ‘Personal Prime Times’ (February 27, 2018)
Netimperative: “People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.”
