Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMB Optimism Will Translate to More Local Marketing Spend in 2018 (January 8, 2018)
LSA Insider: “SMBs have a lot of work ahead of them in the year to come, but the implications of a growing small business workforce are positive.”
Think With Google: 5 Ways Voice Activated Assistants Are Changing Search (January 8, 2018)
GeoMarketing: “For the 72 percent of smart speaker owners, using their voice activated assistants has become a daily routine.”
What the development of visual search will mean for SEO (January 8, 2018)
Search Engine Land: “In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface.”
Why AI Is the New Battleground for Brand Marketers (January 8, 2018)
Adweek: “Just as marketers are growing weary, AI is bringing brand marketing back from the precipice of irrelevance.”
‘SMB OS’: Expanding the Local Pie (January 8, 2018)
Street Fight: “SMB OS includes a range of business services that traditionally fall outside of – but are related to – customer acquisition.”
Google is combining Android Pay and Google Wallet into one service called Google Pay (January 8, 2018)
The Verge: “Google just announced that it’s combining all of its different payment services, including Android Pay and Google Wallet, into one unified service.”
How Marketers Can Track And Motivate Across-Channel Behavior (January 6, 2018)
Forbes: “Despite all the headlines about the success of online shopping, the reality is that 90 percent of all retail transactions still occur in store.”
Forrester: Mobile will drive 69% of search ad growth by 2022 (January 5, 2018)
Mobile Marketer: “Search ads are a major part of the entire mobile marketing economy, including a growing role in helping to drive offline sales for retailers and service providers.”
Amazon ‘Exploiting’ Google’s Weaknesses, Forrester Says (January 5, 2018)
MediaPost: “Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research.”
