Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Taking Proximity Tech Beyond Promotional Offers (September 16, 2016)
Street Fight: “Beacon technology also affords retailers a number of other opportunities to reach and engage with customers beyond simply delivering offers.”
What Drives Customer Engagement? (September 16, 2016)
eMarketer: “Retailers believe their store associates have the least impact on customer engagement.”
Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads (September 15, 2016)
Adweek: “The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.”
Google acquires Urban Engines to bring its location-based analytics to Google Maps (September 15, 2016)
VentureBeat: “Urban Engines will be joining the Google Maps team in a bid to ‘help organizations better understand how the world moves.’”
Instagram Tweaking Call-to-Action Button, Video Link Ads (September 15, 2016)
AdWeek: “Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads.”
