Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LSA’s First Co-op Conference: Attendance Is Limited to 50 (August 30, 2016)
LSA Insider: “This half-day seminar in Chicago on September 20 is designed to get more co-op dollars into the local ecosystem for the benefit of media sellers and their customers.”
SMB-2-B Network Alignable Seeks Its Niche: ‘Connection Marketing’ (August 30, 2016)
LSA Insider: “Connection marketing, according to Alignable is about selective networking, word of mouth and trusted B2B referrals.”
SMB Market Budgets Up For Websites And Word-Of-Mouth (August 30, 2016)
MediaPost: “Nearly two in five small businesses in the US planned to increase their marketing budget over the next year.”
Placing a Bet on Apps for Local Businesses, Advice Local Acquires Scanther Mobile (August 30, 2016)
Street Fight: “Advice Interactive Group announced today that it will acquire Scanther Mobile, an Austin-based app technology company founded in 2012 by brothers EJ and Austin Archuleta.”
How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data (August 29, 2016)
GeoMarketing: “Marketers are having a tough time differentiating one location business services provider from another.”
Google Asking for Local Business Descriptions from Searchers (August 29, 2016)
The SEM Post: “Google is asking searchers for features feedback on local businesses displayed in the search results, and then tag appropriate keywords associated with the business.”
