Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: Smartphone Web-Shopping Traffic Passes PC in Q1 (July 27, 2016)
LSA Insider: “A new study found that smartphones have officially overtaken computers as the primary device U.S. consumers use when web-shopping.”

Flok wants to bring chatbots to the small business masses (July 27, 2016)
Marketing Land: “Company’s app enables bots to interact with consumers on behalf of SMBs.”

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI (July 27, 2016)
Marketing Charts: “Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies.”

Four Truths Facing Local Media Groups (July 27, 2016)
GeoMarketing: “Those who have pivoted into a local-focused digital agency are seeing record revenue growth.”

Is Pokémon Go Being Overhyped As a Local Marketing Platform? (July 26, 2016)
LSA Insider: “Pokémon Go’s blending of the physical and digital worlds has captured the imaginations of many marketing writers.”

Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization (July 26, 2016)
Marketing Land: “The announcement is the latest in a series that underscore the importance of location data and attribution.”

Google Maps updates map design, highlights areas of interest and adds business photo carousel (July 26, 2016)
Search Engine Land: “Google’s new look for Google Maps is intended to help users navigate.”