Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Location Rising: LSA at the Center of a Dynamic Industry (July 6, 2016)
LSA Insider: “The marketing and advertising industry is waking up to the fact that location should be at the center of digital marketing.”
Majority of Consumers (55%) Shop SMBs to “Support the Community” (July 6, 2016)
LSA Insider: “New G/O Digital study finds that people would rather shop SMBs vs. national brands to ‘support the community.’”
Mindstream Interactive Announces Merger With Marquette Group (July 6, 2016)
Press Release: “Mindstream Interactive, a full-service digital agency based in Columbus, Ohio, has announced its merger with Marquette Group, a locally focused, national marketing agency.”
Yahoo JAPAN Taps AdMax Local To Automate Search Advertising (July 6, 2016)
MediaPost: “Yahoo Japan worked with L.A.-based AdMax Local to build out technology that will enable small-and-medium-size businesses to automatically create and manage paid-search advertising campaigns across the engine’s advertising network.”
Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy (July 6, 2016)
GeoMarketing: “Nearly one-third of doctors and hospitals don’t have a clear online presence.”
Angie’s List is now free: What this change means for your business (July 5, 2016)
Search Engine Land: “Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy.”
Google Maps Makes It Easier To Find Local Businesses On Your Route (July 5, 2016)
GeoMarketing: “Attention summer road trippers: Google Maps multi-stop directions are now available on mobile.”
Time Inc. Plans Significant Reorganization to Generate Non-Print Revenue (July 1, 2016)
Wall Street Journal: “Time Inc. gives executive Rich Battista more responsibility, encourages distribution on social media.”
