Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Small Biz Marketing Stories: Wines Off Wynkoop (Denver, CO) (June 3, 2016)
LSA Insider: “A Denver, CO wine, liquor and beer store called Wines Off Wynkoop shared their digital marketing successes and struggles.”
Google To Local Businesses: How User-Friendly Is Your Mobile Site? (June 2, 2016)
GeoMarketing: “Google’s sharper focus on mobile and location discovery means little if the local businesses it’s trying to feature don’t share its urgency.”
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities (June 2, 2016)
Media Post: “The agency model will thrive in the next 12 months as fewer clients say they plan to take digital marketing and advertising practices in-house this year.”
YP Delivers Deals From Groupon In Site Search (June 2, 2016)
MediaPost: “YP announced an agreement Thursday that will give site visitors the ability to search and access Groupon’s more than 450,000 active deals in North America.”
No warrant is needed to get your phone’s location data, U.S. appeals court rules (June 2, 2016)
BoingBoing: “In a major blow to security and privacy advocates, a U.S. appeals court on Tuesday ruled that police don’t have to have a warrant to obtain your cellphone location data.”
Google releases the AMP features & enhancements roadmap (June 1, 2016)
Marketing Land: “Google provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.”
