Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How Marketers Are Dealing with the Growth of Tech (March 18, 2016)
eMarketer: “Spending on data-driven marketing and advertising continues to grow worldwide.”
As Voice-Activated Personal Assistant Use Rises, So Will Their Influence On Local Search (March 18, 2016)
GeoMarketing: “In aggregate, that’s 37 percent of mobile phone owners who regularly use a personal digital assistant — sizable, but hardly decisive.”
Hey Ad Agencies, Did You Know You Are Stealing Up to 80% of Mobile Users’ Bandwidth? (March 17, 2016)
Media Post: “A recent study conducted by Enders Analysis found nearly 80% of mobile data usage can be attributed to advertising.”
How Social Media Influences Shopping Behavior (March 17, 2016)
eMarketer: “Nearly half (45%) of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior.”
Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds (March 17, 2016)
AdAge: “A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital.”
MasterCard to leverage IBM Watson to give SMBs big data access (March 17, 2016)
ZDNet: “MasterCard will be launching a new platform, giving small to medium businesses access to big data analytics using IBM Watson’s artificial intelligence and machine learning capabilities.”
