Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Is Adding 500,000 New Advertisers Every Six Months (March 2, 2016)
LSA Insider: “Today Facebook announced that the company has three million advertisers. It also said that 70% of them are outside the US market.”
US Internet Users Rely on Mobile Devices for Digital Access (March 2, 2016)
eMarketer: “Internet usage is pervasive in the US, with eight in 10 people now going online regularly. But consumers’ digital lifestyle has evolved into a multidevice experience, with mobile devices playing a prominent role in 2016.”
Brands Largely Miss The Mark On Pinterest As Foot Traffic Tool (March 1, 2016)
GeoMarketing: “While some brands like Sephora are ahead of the curve on using Pinterest to drive customers to physical stores, their efforts are still marred by inaccurate location information.”
LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies (March 1, 2016)
Adweek: “The company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to reach with specific products or other sales.”
Q&A: The Value Of SEO For Small Businesses (March 1, 2016)
MediaPost: “Half of small businesses in the U.S. (those with 1-10 employees and less than $1 million in revenue) who have Web sites do not use search as part of their marketing strategies.”
