Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
LSA’s Ad-to-Action Award 20 Finalists Announced (February 8, 2016)
LSA Insider: “Today LSA announced the 20 finalists for the Ad-to-Action Awards after receiving 100 entries from 72 different companies across 10 categories.”
Report: Mobile App Installs, Engagement Highest On Weekend & Evenings (February 8, 2016)
Marketing Land: “Mobile app conversions and retention rates also vary by platform, according to AppsFlyer.”
This Year, More Than Half of Americans Will Use Facebook (February 8, 2016)
eMarketer: “This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast.”
Is Apple Quietly Assembling an SMB Trojan Horse? (February 8, 2016)
Street Fight: “Mobile payments continue to show promise for the long-elusive holy grail that is marketing attribution.”
Majority of Facebook’s Monthly Active Users Are Now Mobile-Only (February 5, 2016)
Marketing Charts: “Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform.”
Attributing Retail Store Transactions To Online Clicks At Keyword Level (February 5, 2016)
Marketing Land: “Here is a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.”
Bing’s New Apps For iOS And Android Focus On Finding Deals, Local Offers (February 5, 2016)
Tech Crunch: “Bing this week rolled out new iOS and Android applications with features like a barcode scanner for price comparisons, a tool to find the cheapest nearby gas prices, and, on iOS to start, a new deals browser.”
