Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Facebook Pursuing Channel Partners to Reach Deeper into SMB Market (October 19, 2015)
LSA Insider: “While not officially announcing a small business (SMB) “reseller” program, effectively Facebook is following Google’s lead in seeking to develop a network of channel partners that can help the company penetrate more deeply into the SMB market.”
Marketers Are Bullish on Pay-per-Click Channels (October 19, 2015)
eMarketer: “Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned.”
Kenshoo: 68% social ad clicks are now mobile (October 19, 2015)
BizReport: “According to Kenshoo’s research more than two-thirds are social ad clicks are now made on mobile devices.”
Publishers Straddle the Apple-Google, App-Web Divide (October 18, 2015)
New York Times: “Although consumers are gravitating to apps on smartphones, publishers remain leery due to cost and the difficulty of standing out in a crowded app field.”
Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever (October 17, 2015)
Search Engine Land: “Combining comScore data and Google statements suggests company is seeing highest search volume of its existence.”
Demystifying Location Tech: It’s Not Just About Location (October 16, 2015)
MediaPost: “Marketers need to consider the context around location as essential in any truly effective solution.”
