Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Local Search Association (LSA) Digital Marketing Bootcamp for Small & Midsized Business Arrives in Atlanta August 30, 2015 (August 13, 2015)
Press Release: “Following successful events in Charlotte and Los Angeles, the LSA Bootcamp, a one-day digital marketing event, is coming to the Embassy Suites in Atlanta, Centennial Olympic Park, on Sunday August 30, 2015.”
Report: Billions In Local “Co-Op Advertising” Funds Left Unspent Annually (August 13, 2015)
Marketing Land: “Co-op Advertising represents a pool of money in the US that some have estimated to be in excess of $50 billion annually — much of which remains untapped at the end of every year.”
LSA Bootcamp and the Challenge of ‘Reaching’ SMBs (August 13, 2015)
LSA Insider: “The local business attendees, who had no idea what to expect when they got there, almost without exception were very enthusiastic about what they experienced.”
Most Consumers Don’t Know Beacons Exist — Should That Matter To Retailers? (August 12, 2015)
GeoMarketing: “A poll of 1,085 US consumers this summer by First Insight found that 70 percent of retail shoppers have never heard of these Bluetooth-powered devices.”
SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile-Friendly Update (August 12, 2015)
Search Engine Land: “On average, mobile friendly SMB sites saw a 10.8 percent increase in page views post-Mobilegeddon.”
