Local advertising platform Tiger Pistol announced today that it has signed a two-year agreement with Best Version Media (BVM) to Automate Social advertising. The deal brings together BVMs SMB reach with Tiger Pistol’s advanced capabilities, such as AI-powered creative and social campaign automation.
Sticking with that first part, BVM works with 30,000 SMBs. That means the deal empowers it to better serve all those SMBs. Meanwhile, Tiger Pistol’s technology and capabilities can extend further into the SMB universe as BVM delivers it to them. Altogether, this could be an impactful channel partnership.
The part that could resonate most with BVM’s SMB customers is the A word. Though we could easily be talking about AI — and that’s certainly the case here — we’re more referring to automation. Reducing rote tasks and headaches is a value proposition that resonates with time-starved and tech-challenged SMBs.
Best Version Media also has a unique reach into local markets, given its community-focused magazines. Its operational and editorial scale happens to the tune of 1,300 publications and 47 million copies. This makes it an attractive channel for SMB advertising — now more so with Tiger Pistol baked in.
“Adding Tiger Pistol’s automation capabilities to our offerings allows us to better serve our clients and stay ahead of the curve in digital advertising,” Best Version Media Director of Digital, Elizabeth Norman, told Localogy Insider. “Our mission has always been to connect local businesses to their communities. Now, with Tiger Pistol, we can do that across both print and digital channels more efficiently, more effectively, and with even greater local impact.”
Automate & Optimize
Going under the hood, what are the specific ways that Tiger Pistol will bring automation and optimization to BVM? Here are some functional specifics that Tiger Pistol provided us…
Boost Capacity for BVM’s SMB advertisers: Increase service offerings or campaign volume without adding staff.
Simplify Operations: Automate campaign build, optimization, and reporting for thousands of clients at once.
Automate Updates: Provide clients with real-time status, lead delivery, and performance reporting.
Maximize Profit: Deliver premium, turnkey social advertising programs at scale.
Amplify Loyalty: Improve client retention with consistent, measurable results.
White-Label Capabilities: Customize the platform with branded UI, access URLs, and platform emails to provide a seamless client experience.
API Integration: Integrate Tiger Pistol directly into your existing tools and workflows to embed automated local advertising capabilities.
AI-Powered Creative at Scale: Use AI to rapidly produce localized copy and video assets, ensuring campaigns resonate with their communities and start performing faster.
As noted, this deal also brings advantages to Tiger Pistol in that it extends its reach into SMB markets. The company has been rapidly integrating more AI functionality and automation. In that sense, it’s leaning into AI’s inherent ability to automate the complexities of local marketing campaign execution and optimization.
“This collaboration reflects the growing demand among marketing resellers for technology that balances scale with simplicity,” Tiger Pistol’s VP of Client Success Sarah Cucchiara told Localogy Insider. “With Best Version Media reach and reputation in local markets, and Tiger Pistol’s automation and AI capabilities, we’re enabling tens of thousands of small businesses to advertise like experts—efficiently, effectively, and with measurable local impact.”
