Based Agency Marketing, a fast-growing digital performance marketing agency, has achieved a remarkable milestone: a 99% overall customer satisfaction rating, according to a recently conducted independent survey of its clients. The result solidifies Based Agency Marketing’s reputation as one of the top marketing agencies not only in Lexington but across the broader local services marketing industry.
Founded in 2021 by CEO Daniel Sushik, Based Agency Marketing has grown rapidly by prioritizing measurable results and client relationships. Specializing in both paid and organic media management, the agency focuses on scaling service-based businesses nationwide—while remaining firmly rooted in the Lexington community. Over the past several years, the agency has doubled in size annually, driven by its data-first approach and strategic expertise.
Key Insights from the Survey
The recent client satisfaction survey paints a clear picture of Based Agency’s impact:
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99% Overall Satisfaction: Nearly all survey participants rated their experience with Based Agency as either “Very Satisfied” or “Satisfied.”
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95% Likely to Recommend: An overwhelming majority of clients reported they would recommend the agency to colleagues, friends, or family members.
Clients praised the agency for its transparency, professionalism, and ability to consistently meet or exceed expectations. Specific accolades focused on the agency’s responsiveness, innovative campaign strategies, and a strong ability to deliver on marketing goals—qualities that are especially valued in today’s competitive digital landscape.
The “Google Domination Framework”
At the core of Based Agency’s success is its proprietary system known as the Google Domination Framework. This in-house strategy integrates paid advertising, organic SEO, and local SEO to enable clients to appear up to six times on the first page of Google for high-intent keywords. By combining precision targeting with high-quality content and optimization techniques, the framework allows clients to dominate visibility for their most valuable search terms—essentially capturing significant digital market share within their service areas.
One notable example of this system in action comes from a recent campaign for a two-location home service company in a market of 3 million residents. The agency’s targeted digital campaign generated 184 qualified leads in just one month—at a cost of only $19.32 per lead. This effort ultimately led to over $500,000 in closed business for the client, a testament to the effectiveness of Based Agency’s data-driven approach.
Community Commitment
While client results are a top priority, Based Agency Marketing also invests heavily in its local community. Each year, the agency partners with the City of Lexington’s Summer Youth Job Training Program, bringing in 4–6 local high school interns. These students are introduced to the fundamentals of modern marketing, including analytics, creative strategy, and campaign management. The initiative reflects the company’s broader mission: to nurture future talent while giving back to the city where it was founded.
Looking Ahead
CEO Daniel Sushik expressed pride in the agency’s customer satisfaction milestone, crediting the company’s commitment to staying ahead of evolving marketing trends.
“Our 99% customer satisfaction rating is a reflection of our team’s hard work and dedication to delivering real results,” Sushik said. “We’re honored to be considered the best marketing agency in Lexington and will continue to innovate in service of our clients.”
With its strong track record and forward-thinking approach, Based Agency Marketing is well-positioned to expand its national presence. The company aims to become one of the most respected performance marketing agencies in the U.S., helping businesses of all sizes leverage digital media to achieve sustainable growth.
