How is social media marketing changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
Social State of the Union
Just like search, social media marketing is a moving target. Add to that a fragmented world of social apps that each require a different playbook. SOCi sits at the center and will tell us how it’s done.
Speakers
Monica Ho, SOCi
Key Takeaways
- There’s lots of talk about AI’s disruptions and transformations to search… but what about social?
- Social is where we spend much of our time, says Monica Ho, given its cultural acclimation.
- In fact, one-third of our time on average is spent on social media, she says.
- This in turn offers opportunities for organic brand promotion that’s perceived in genuine ways.
- To quantify that, 97 percent of consumers discover products on social media, she says.
- That flows from the fact that social is the modern form of the ultimate local influence: word of mouth.
- Search is still the dominant form of online information retrieval, but that trend supports social.
- In other words, more search is happening on social than ever before, such as searching on TikTok.
- Furthermore, social presence continues to influence and impact local search rankings.
- Doing this right requires the evolving playbook of Social SEO (SSEO).
- Among other things Monica espouses quality over quantity posting and to operate across social apps.
- Paid social can also have an outsized impact, given organic competition in the attention economy.
- Overall, post genuine, educational content that exudes unique voices and local flavors.
