Looking to redefine the future of local marketing, Uberall, a global leader in location marketing, has announced its Location Performance Optimization (LPO) vision for 2025. As businesses adapt to rapidly evolving AI technologies in search and digital presence, Uberall’s LPO strategy positions location-based performance as a direct driver of measurable revenue outcomes. This new approach unifies visibility, engagement, conversion, and reputation, transforming digital presence into a potentially powerful, revenue-generating asset.
Uberall’s recent announcement highlights three pivotal developments in the LPO framework: Next-Generation Analytics, AI Innovations, and the LPO Certification Program. This framework it intended to provide businesses with the tools to seamlessly connect digital presence with local revenue, addressing the pressing need for data-backed results in the fast-evolving AI landscape.
“We’ve seen how fast AI is transforming search and the urgency for businesses to adapt. Our goal has always been to put every business on the map. LPO is the next step in our client’s journey to attribute revenue and performance to every dollar spent,” said Anthony Foy, CEO of Uberall. “We achieve this—by connecting digital presence directly to revenue. We’re leading the way with this new approach and co-developing the next stage with key clients. I’m incredibly excited about the advancements we’re making and the new standard we’re setting in the industry.”
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Next-Generation Analytics: Introducing the Location Performance Score (LPS)
In response to the growing importance of actionable insights, Uberall has unveiled a revamped analytics suite centered around its Location Performance Score™ (LPS). With 76% of businesses today identifying data-driven strategies as critical to success, Uberall’s LPS simplifies data into an intuitive, outcome-focused metric that combines visibility, reputation, and engagement into a single score. By directly linking location-based performance to revenue, the LPS empowers marketers to measure and optimize every aspect of local search and customer engagement.
AI Innovations: Automating Performance for Maximum Efficiency
With 79% of organizations already implementing AI or planning to do so in the near future, Uberall’s AI-powered Assistant offers solutions tailored to local marketing needs. The Assistant streamlines essential tasks like generating keyword-optimized descriptions, suggesting social content, and optimizing profiles, allowing businesses to improve visibility and engagement without needing extensive manual work.
Uberall’s AI innovations enable real-time tracking of local performance and provide insights to enhance campaigns. By automating these workflows, marketers should gain more time for strategic activities and focus on areas that maximize impact. Uberall’s renewed commitment to innovation aligns with industry data, which shows that marketers are increasingly turning to AI to drive results and efficiency.
LPO Certification Program: Training Marketers for the Future
With the demand for specialized skills on the rise, Uberall’s LPO Certification Program provides marketers with the expertise needed to excel in location-based performance. Certifications are now seen as pivotal for 72% of marketing professionals seeking career advancement. Uberall’s certification offers hands-on training in LPO, from foundational strategies to advanced location-based optimization.
Through this certification, businesses will be able to implement Location Performance Optimization strategies effectively, staying competitive and adapting to the growing importance of local performance in digital marketing.
Why Location Performance Optimization Matters
As mobile searches for “near me” experiences grow by over 500%, connecting online presence with offline consumer behavior has become essential for local brands. Uberall’s LPO approach is designed to respond to this shift, providing tools and insights that connect each digital interaction with tangible revenue outcomes. For businesses, this integration offers an opportunity to turn local searches into measurable revenue growth, helping them thrive in an increasingly location-focused digital landscape.
A Vision for the Future of Local Marketing
Uberall’s 2025 LPO strategy reflects the company’s dedication to helping businesses harness local performance for maximum impact. With tools that simplify decision-making and advanced metrics to drive visibility and engagement, Uberall is setting a new standard in location marketing. As Anthony Foy noted, “Our goal has always been to put every business on the map. LPO is the next step in our client’s journey to attribute revenue and performance to every dollar spent.”
Uberall’s continued focus on data-backed decisions, AI-driven optimization, and industry-leading certifications empowers brands to enhance every element of location marketing. For businesses ready to leverage the power of local performance, Uberall’s innovations offer a transformative approach to creating real-world revenue from digital presence.
