In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient dive into what is new and hot in the trends we rely on Dan to know everything about.
As Mike puts it Dan is Localogy’s go-to person for “all things location and location intelligence.”
Not to mention adjacent and highly consequential issues like privacy, digital out-of-home, and retail media.
There is no shortage of things to talk about in any one of these issues. For example, as Dan says in describing the lay of the land, “Suffice it to say privacy is getting more stringent, not less stringent.”
Dan will lead several sessions on these very issues at Localogy’s upcoming L24 conference. Luckily for Dallas-based Dan, this event is a home game for him.
Time Stamps
- What’s new in Privacy? 02:00
- The Return of Contextual Advertising 07:14
- Exploring Digital Out of Home 08:22
- The Retail Media Revolution 16:47
Like, Follow, Rate, and Review
This Week in Local is Localogy’s weekly podcast featuring engaging conversations on topics important to the local digital ecosystem. Please subscribe to This Week in Local wherever you listen to podcasts.
Please give This Week in Local a rating and a review on Apple Podcasts. Just give us your candid feedback on how we’re doing. Your engagement is critical to helping others find This Week in Local and add it to their weekly podcast rotation.
Would you like to recommend a guest, ask a question, or sponsor an episode? Drop us a line at podcast@localogy.com.
