The global partnership marketing agency Acceleration Partners has expanded its European leadership team. It did so by appointing Florian Jetzlsperger as its German Market Lead.
“Acceleration Partners has invested significant time and resources to meet the European market’s demand for partnership marketing. We are experiencing explosive growth in the German market. And [we] are excited to have Florian on board to help us shape the future of our business there,” said Helen Southgate, Chief Global Officer of Acceleration Partners.
“As a truly global partnership marketing agency, we provide our clients with in-market experts who speak the local language. [and who] understand market nuances, and have existing in-country partner relationships to grow our marketing partnerships.”
Big Brand Experience
Jetzlsperger, an experienced partnership marketer, has an extensive background in the German market. He previously served as the Head of the Sales and Account Team at MYBESTBRANDS. There he worked with leading premium and luxury fashion brands. For example, Jetzlsperger has worked with Yves Saint Laurent, Gucci, Burberry, Mytheresa, FARFETCH, and Breuninger, among others.
“Joining Acceleration Partners is an incredible opportunity to lead the company’s growth strategy in one of the most important markets for partnership marketing in Europe,” Jetzlsperger said. “I am excited to work closely with senior leaders in the business and our partners and leverage my experience in the German market as Acceleration Partners furthers its growth across the region.”
Acceleration Partners is a global partnership marketing agency. The company has offices in Boston, London, Berlin, Singapore, and Sydney. The firm works with a number of brands. These include Allbirds, Mint Mobile, Target, Instacart, Noom, Dick’s Sporting Goods, and many others.
Acceleration Partners operates through a framework called Performance Partnerships, which the agency has codified in a book of the same name. The company also shares its approach to affiliate and partner marketing through the Outperform Podcast.
