Email marketing platform Constant Contact and payments infrastructure provider Stripe have launched an interesting integration. Now it will be much easier for Constant Contact users who also use Stripe to leverage transaction data.

The integration means will see their customers’ contact and transaction information automatically synced and customer segments automatically generated. This also allows them to easily create and send personalized marketing campaigns without needing to exit Constant Contact’s platform.

And Stripe users will also see Constant Contact marketing tools inside their Stripe dashboard.

“Small businesses need time-saving tools that can help them reach customers without adding more work to their already full plates,” said Constant Contact’s VP of Product Ben Kaplan.

“Integrating with Stripe enables us to help solve this pain point for our customers by converting transactions into engagements. Now, when someone makes a purchase through Stripe, small businesses can use the data about that customer to create more effective campaigns that build customer loyalty and encourage repeat business.”

The integration coincides with the launch of Stripe Apps. This is an app marketplace, which is pretty standard stuff for a big platform like Stripe. Stripe’s app store also allows developers to “build and publish apps that reach millions of businesses on Stripe, or build apps for use within their own company.”

Constant Evolution

Constant Contact is one of the original email marketing platforms. Randy Parker founded the company in 1995. Then Endurance acquired Constant Contact in 2015. Then fast forward to 2021. Endurance spun off Constant Contact as an independent company. That action coincided with Endurance’s acquisition of Web.com. Endurance renamed web.com Newfold Digital.

Clearlake Capital, which acquired Endurance in February 2021, partnered with Siris Capital to finance Constant Contact’s spinoff from Endurance.

Constant Contact has been making a number of moves beyond the Stripe integration to keep pace in the competitive SMB marketing technology space.

For example, last September Constant Contact acquired the lead management platform SharpSpring. And in April, the company purchased Vision6, an Australian SMS marketing platform.