By now, anyone who spends much time scrolling through TikTok knows the platform has long since moved beyond being a platform for viral dance videos. Now it’s a platform for making bank. Every day, hustlers (in the best sense of the word) are flogging everything from how to get rich courses to diet plans to […]
You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.