Seattle-based data experience platform DevHub has bolstered its leadership with two significant C-suite hires. Both execs join DevHub from Pica9, a New York-based brand-to-local platform.
Rachel Flanagan comes on board as DevHub’s Chief Operations Officer. Flanagan is a Cornell graduate who was Pica9’s COO before joining DevHub. Her job will include overseeing product operations and strategy, as well as customer growth strategies.
“With her rich customer background and robust understanding of the business challenges that brands face, we are excited for Rachel to connect the dots between DevHub’s growing partner channel and direct brand business,” said DevHub CEO and Co-founder Mark Michael.
Dominic Le Claire comes on board as DevHub’s Chief Revenue Officer. He most recently had the same title at Pica9. He will play a key role in scaling the business, Michael said.
“Dominic is responsible for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer success, pricing, and revenue management. Installing rigorous SaaS methodologies and processes, he is focused on ensuring DevHub’s industry leadership,” Michael said.
Unique Positioning
Michael and Co-CEO and CTO Daniel Rust founded DevHub in 2013. The company was most recently in the news for its acquisition last May of Brickwork, a retail technology SaaS company.
So DevHub produces what it calls local data-driven experiences at scale.
This involves pulling in data to create unique local experiences across multiple locations. DevHub delivers these experiences through familiar formats. Think websites, microsites, landing pages, store locators, and so on.
Michael offered an illustration of how DevHub rolls a bit differently from other platforms. One of DevHub’s clients does a lot of work involving influencers. Specifically, the client wants to understand which influencers are the most popular at any given time based on category. DevHub uses this data to generate dynamic pages so that an advertiser can see how much reach a given influencer has and with which audiences.
“If you’re doing it as a one-off, then you don’t need us. You can probably just figure it out,” Michael explains. “But if you need to build 5,000 profile pages related to influencers, then I think we’re the only game in town.”
