Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Many see Google’s Local Service Ads as a game-changer in local. One key reason is the extra layer of trust they provide to consumers. This is because local pros must qualify for the Google Guaranteed program before they can run LSAs. The program requires service pros to go through a background check, which results in […]