Social media and creator platforms are less about innovation and more about replication these days. TikTok begat Reels. And then it begat Spotlight, Or something along those lines. Now, now they’ve all begotten Shorts. That’s YouTube’s answer to the short form, vertically oriented video space. The big search and social platforms are in a perpetual … Continue reading YouTube Shorts Primes the Content Pump with a $100M Creator Fund