How Much Will Tracking Opt-outs Impact Ad Tech?
In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
What “Near Me” Means in 3D
Like a spouse who completes your sentences, Google predictively adds “near me” to just about anything you type in the search bar. It’s a natural expression of what we’re usually looking for – the most convenient service available. Plenty of mobile apps are designed around the same concept. Friend finders, family safety apps, parking apps, […]