G Suite Rebrands and Repositions as Google Workspace
G Suite is now Google Workspace. The new name is part rebranding and part repositioning, including new features and functionality for Google’s flagship productivity suite. We unpack strategic takeaways.
Matchcraft, DanAds Deal Reflects Growing Demand for Self-Service Tools
A new integration deal between MatchCraft and DanAds extends publishers’ ability to offer self-service social media advertising. It’s a move in keeping with the long-term trend toward self-service platforms. The deal also reflects the greater need for automation and cost savings spurred on by the ongoing pandemic. MatchCraft is a martech company that manages digital […]