New Yelp Data Illustrates Devastation in Dining, Retail

Yelp released its September Local Economic Impact Report today and the findings were pretty grim. The big headline from this report is Yelp’s estimate that 60% of the business closures resulting from the pandemic are now permanent. Let that sink in. Nearly 100,000 businesses (97,966 to be precise) have permanently closed their doors during the […]

Yext Promotes Jon Buss to Lead EMEA Operations

In a sign that emerging markets are important to Yext, the “answers” company has promoted its Managing Director of Northern Europe, Jon Buss, to Managing Director of Europe, the Middle East, and Africa (EMEA). “This is an incredible time to be taking the reins of the MD role in Yext EMEA,” Buss told Localogy. “Yext is continuing to […]

Localogy 20/20: The Intersection of Local & Social

Snap continues to inch closer towards local commerce. Historic steps include geo-filters, and more recent moves include local lenses and business listings in Snap Map. Those features are notable on their own but get more interesting when considering the SMB promotional implications that come with them. These marketing products include paid AR lenses — though […]

Localogy 20/20: What Our Eyes and Ears are Experiencing

Apparently life during the pandemic involves waking up one hour later. This makes sense. We’re all (or most of us are) working from home. So why not convert that commuting time into a little more shuteye? The problem is, if you are in the local TV business, all those pre-7 a.m. viewers you used to […]