That Was Quick — Brazil Puts Breaks on WhatsApp Payments A Week After Launch

Facebook has hit another obstacle on its path to transform its WhatsApp from a popular but under-monetized encrypted messaging app into a mobile commerce juggernaut, even a global super app. Last week we wrote about the launch of WhatsApp payments in Brazil. This followed market testing in India (where to date WhatsApp hasn’t been approved […]

Fortunes of Google, Facebook, Amazon Define 2020 Ad Market

We read with considerable interest coverage of eMarketer’s latest forecast for the three amigos of digital advertising – Google, Facebook, and Amazon. We thought it would be helpful to dig a little deeper and provide some additional perspective. In 2019, the combined ad revenues of the three companies were just over $82 billion. This alone […]

Apple WWDC Recap: The Local Edition

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Last week, we unpacked the biggest takeaways from Snap’s developer conference — at least those that […]

Yext Summer Rollout Answers the ‘New Normal’ of Customer Queries

Today Yext released a slate of  summer product features designed to help businesses address the new reality of customer queries — from “do you require masks?” to “do you offer curbside pickup?” According to today’s announcement, the “answers” company wants to “provide businesses more flexibility to customize their search results in a rapidly changing environment.” […]

Digiday Honors Tiger Pistol, Realogy for Media Awards

The coveted Digiday Media Awards has made Tiger Pistol a finalist in two important categories. Both awards involve its collaboration with Realogy, a massive real estate organization with familiar franchise brands including Century 21, Coldwell Banker, and Better Homes & Gardens. The categories are Most Original Use of Social and Best Brand Partnership – B2B. […]