Is Email Marketing Having a Moment?
Email marketing open rates spiked in March and April, according to recent data from Campaign Monitor. There was a big jump in open rates from February to March 2020, according to Campaign Monitor’s new “Email Marketing Benchmarks: COVID-19 Edition.” And open rates in March and April were up by four percentage points year over year. […]
Ninth Decimal Quantifies CV-19’s Local Business Impact, Part II
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. Over the past two months, we’ve examined data on local-commerce foot traffic patterns […]