Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Fake Listings, Fake Reviews: Is This the New Normal? (June 21, 2019)
LSA Insider: “Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is a known problem that local SEOs have talked about for years and that Google says it has been addressing, in an ongoing game of whack-a-mole.”
Replay: Never Lead with Facebook — Secrets for More Effective SMB Sales (June 21, 2019)
LSA Insider: “During the LSA’s most recent webinar, Itamar Shafir and Barry Plaskow of Umbrella discussed how agencies can gain the trust of wary customers, the “360 package,” and the proper sequence for introducing different marketing solutions.”
Mobile data usage surges 82% amid IoT growth, survey shows (June 21, 2019)
Mobile Marketer: “Mobile data usage surged 82% in 2018 from a year earlier as Americans expanded their usage of connected Internet of Things (IoT) devices. Consumers used a record 28.58 trillion megabytes of mobile data last year, and increased talking and texting by roughly 10% and 15%, respectively, from 2017.”
Why Meeker sees e-commerce, digital ad revenues slowing down (June 21, 2019)
Marketing Land: “New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels any less important for marketers to maximize.”
Google testing carousel of text ads on mobile (June 21, 2019)
Search Engine Land: “It’s already hard to tell how your text ads will render these days — two headlines or three, how many extensions, etc. Now, Google is testing a carousel of text ads on mobile.”
