Never Lead with Facebook — Secrets for More Effective SMB Sales
Daily News: Fake Listings & Fake Reviews, Effective SMB Sales, Mobile Data Usage Surge
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings, Fake Reviews: Is This the New Normal? (June 21, 2019) LSA Insider: “Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is […]
Weekly News: No-Click Google Searches, New GMB Customization Features, Stripe & Xero Partner
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Brand Safety is a Brand Authenticity Problem (June 19, 2019) Street Fight: “Here’s a familiar pattern. Consumers see a brand’s digital advertising running against unsavory content like hate […]
Replay: Never Lead with Facebook — Secrets for More Effective SMB Sales
During the LSA’s most recent webinar, Itamar Shafir and Barry Plaskow of Umbrella discussed how agencies can gain the trust of wary customers, the “360 package,” and the proper sequence for introducing different marketing solutions. The presentation kicked off by discussing the “bliss point,” which happens when the client feels as if their expectations have […]