Scoring the Digital Marketing Stack

Publishers, Digital Agencies and Others Struggle with Selecting Product Offerings for SMBS

In May, the Local Search Association and Boostability conducted a joint survey of 102 digital agencies and related businesses asking how they perceived the performance of the various elements of the digital marketing stack across a range of criteria. Components included content marketing, display, email marketing, listings management, reviews and reputation management and more.

The data collected is designed to help companies that sell to SMBs make decisions on which products and services they should be offering. Companies can also use these findings to help understand how their products are perceived by resellers.