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TikTok has always demonstrated big potential as a marketing vehicle for SMBs. And for those who have adopted it, it’s been powerful. The issue is that so few SMBs – less than 5 percent, we’ve estimated – have done so. Leadzai wants to change that, and has lowered several TikTok adoption barriers.
In a new lawsuit, the United States FTC and 22 states have alleged that Amazon engaged in misleading and fraudulent business practices that impacted about a million SMBs. Amazon denies the allegations, framing its moves as routine and congruent with standard practices in search-ad bid marketplaces.
Do sporting events, concerts, and other big events in a given city boost that city’s adjacent business revenue? Event-affiliated vendors and apparel shops certainly benefit, but what about the broader scope of bars, restaurants, and retailers in a given city? Placer.ai is out with new data to answer this question.
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