Daily News: Voice Search Readiness, SEO Campaign Gut Check, Google Smart Bidding
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’ (April 11, 2019) LSA Insider: “A new study from Uberall analyzed the voice search readiness (VSR) of 73,000 businesses in the Boston Metro area, […]
Study Finds 96% of Business Locations Aren’t ‘Voice Search Ready’
The rise of virtual assistants and voice search is changing the way consumers seek local business information. Voice search has led to queries that are longer, more conversational and often more specific (e.g. Where is the nearest grocery store?). Three years ago Google said that 20% of all searches were initiated by voice. Since that […]
How to Execute an SEO Campaign Gut Check
The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a […]