Online deals and discounts can have a pretty significant impact on consumer purchasing behaviors. For instance, almost two-thirds of consumers admitted that a promotion or coupon often closes a deal for them if they are undecided on making a purchase.

In an attempt to help businesses entice these ambivalent consumers, a recent layout design update to Google My Business will showcase offers and promotions more prominently on a local business profile. Offers is one of four types of Google Posts, the others are events, products and “what’s new.”

Marketers looking to add an offer into a GMB page can do so by creating a Post with the GMB app. Once created, there will be an option to label the post as an offer. The details of the offer can be customized based on the given promotion. Options within the offer include adding a description, coupon code, start and end date, photos, as well as any necessary terms and conditions.

GMB continues to add new features aimed at helping small and medium-sized enterprises market their businesses and attract local consumers. In November, the company introduced a new version of its GMB app for business owners (the relaunch was discussed at LSA19). The update featured various enhancements and additional engagement opportunities for businesses.

Over the past year, Posts have been moved around by Google in the Knowledge Panel, initially driving traffic and then not. This restores the visibility of one type of Post.