Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Voice Will Soon Be the Primary UI for Mobile Search (March 7, 2019)
LSA Insider: “Voice is becoming the preferred way to interact with and control mobile devices. That’s according to a recent study from Stone Temple/Perficient Digital. The survey asked just over 1,700 US adults about their attitudes and behavior in connection with voice on mobile devices and virtual assistants.”
Why 29% of SMBs Won’t Be Using Digital Marketing in 2019 (March 7, 2019)
LSA Insider: “Digital marketers are often stunned when a small business simply doesn’t see the value or need for digital marketing efforts. Afterall, the studies all point to the fact that the Internet and mobile devices have transformed how people conduct purchase research for everything from restaurants to home services.”
Five Ways to Turn Your Client’s Industry Authority into Online Authority (March 7, 2019)
LSA Insider: “In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. As a digital marketer, it’s your job to ensure your client is getting found in these golden search opportunities — and generating more business as a result. But how do you do it?”
Consumers Welcome AI-Driven Personalization, Report Finds (March 6, 2019)
MediaPost: “Consumers not only want personalized communications, they demand them, judging by A Marketer’s Guide to Artificial Intelligence, an infographic from KoeppelDirect.”
Four Targeting Myths That Devalue the Real Power of Location Data (March 7, 2019)
Street Fight: “When it comes to mobile targeting, location data can be very powerful, but it’s certainly not perfect. The key to achieving maximum impact is knowing what location data is really good at and focusing on its real strengths.”
The future of search engine marketing is full funnel (March 7, 2019)
Search Engine Land: “Paid search might be one of the greatest bottom funnel advertising tactics in the history of marketing. After all, every bit of advertising drives interest and awareness with the potential to lead to a query on a search engine that paid search can then convert.”
