Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Will SMBs Buy Search Ads on Facebook? (February 19, 2019)
LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook.”
Study: Live Events Most Successful B2B Engagement Channel (February 19, 2019)
LSA Insider: “There is no denying the power of meeting face-to-face. Often the most efficient way to do this is at live events. According to a Demand Gen Report, 76% of 150 B2B marketers said that live events offered the best top-funnel engagement opportunity.”
Millennials as Digital (and Nondigital) Shoppers (February 19, 2019)
eMarketer: “Millennials’ propensity for digital usage carries over to their shopping. And it exposes them to plenty of digital advertising, about which they have mixed feelings—especially since online reviews are an appealing alternative source of information.”
Google Actions vs. Alexa Skills is the next big App Store battle (February 19, 2019)
Search Engine Land: “Google Actions now total 4,253 in the U.S. compared with roughly 60,000 skills for Alexa as of last month, according to a new report by Voicebot.ai. There are 80,000 Skills overall. But Skills and Actions are not as easy to discover or use as smartphone apps. And the platforms right now aren’t really helping.”
83% of consumers now aware of marketers tracking their locations — study (February 19, 2019)
MarTech Today: “How aware are consumers of businesses’ use of their personal data (location tracking in particular) and how do they feel about it? These are questions location-intelligence company Blis sought to answer in a recent survey. The company polled 2,000 U.S. adults in November 2018.”
