Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Digital Ad Revenues on Track to Pass $100 Billion (2018) (February 14, 2019)
LSA Insider: “The IAB announced that US digital ad revenues hit $26.2 billion in Q3, 2018. Spending growth was roughly 21% compared with the same quarter in 2017. Overall, digital advertising brought in $75.8 billion during the first three quarters of 2018.”
Can Yelp Data Predict a Recession? (February 14, 2019)
LSA Insider: “While the jobs market remains hot — small businesses continue to see hiring challenges — there are multiple indications that the economy faces future headwinds. One of them comes from a potentially unlikely source: Yelp.”
Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019)
LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on YouTube.”
Google rolls out ‘interpreter mode’ for Home and smart displays (February 14, 2019)
Marketing Land: “Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco.”
Mono Solutions Launches A New Interface to Drive the Ultimate Do-it-with-me (DIWM) Experience (February 14, 2019)
Mono Solutions: “The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs.”
