Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019)
The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness.”
Doddle Launches in US, Pushing Click-and-Collect Forward for American Retail (January 15, 2019)
Street Fight: “Embodying the omnichannel standards set by forward-thinking retailers looking to bridge the gap between offline and online retail experiences, Doddle‘s click-and-collect platform is launching in the United States this week.”
Holiday shoppers spent record-breaking $126 billion online in 2018 (January 15, 2019)
Marketing Land: “Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year.”
Retail In 2019: The Year Of The Third Great Omnichannel Inflection Point (January 11, 2019)
Forbes: “Consumer behavior doesn’t really make right-angle turns. It evolves slowly over time, and moves like a wave through trendsetters to fast followers through to laggards. But the accumulation of changes over time often leads to inflection points where the sum of the changes feels like a right-angle shift, even though the signs of that change were really there all along.”
7 things you might not know about Google My Business categories (January 10, 2019)
Search Engine Land: “According to Moz’s Local Search Ranking Factors Survey, proper Google My Business category associations are the #3 search ranking factor for local packs.”
