Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Starting the New Year Off Right with Co-op Advertising (January 10, 2019)
LSA Insider: “The New Year has officially begun, which means it’s time to start organizing and preparing your client’s co-op advertising plans for the upcoming year. By putting together a strategy early on, you can help increase your client’s ROI on ad campaigns and better ensure their success in 2019.”
Big Data Helps Predict Which Brick-and-Mortar Locations Will Thrive and Fail (January 10, 2019)
Street Fight: “The Gap’s recent decision to close its Fifth Avenue store in New York City hardly came as a surprise to anyone who has been following the retail giant this past year. With plans to close hundreds more underperforming stores around the country, the Gap is just the latest in a long line of brands to succumb to today’s retail challenges.”
SEOs noticing ranking volatility in Google’s search results (January 10, 2019)
Search Engine Land: “Over the past several days, the SEO community has taken notice of more-than-normal ranking fluctuations and volatility in the Google search results. While it is not uncommon for Google to have volatility in the search results from day-to-day or hour-to-hour, what is less common is to see an increase in complaints from within the SEO community around these changes.”
Instagram lets marketers share posts across multiple accounts (January 9, 2019)
Marketing Land: “Instagram says the new feature was designed to provide a better experience for people who often post to multiple accounts.”
What were Google’s biggest search algorithm updates of 2018? (January 8, 2019)
Search Engine Watch: “Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times.”
7 trends set to shape marketing in 2019 (January 7, 2019)
Marketing Dive: “Following a number of big announcements for the marketing industry in the second half of 2018, the coming 12 months will see significant pieces fall into place, with hiring expected to start for Amazon’s HQ2 in New York City, major marketing deals coming to fruition and legacy brands accelerating their focus on direct services to combat the rise of disruptors.”
